Elsa has made significant contributions to the fields of skin health and microbiome innovation. Her PhD in skin barrier function led her to recognize the microbiome as the future of consumer health, inspiring her to start her own company focused on leveraging microbiome data to drive innovation in consumer solutions. In late 2020, she launched her namesake pioneering microbiome-friendly skincare line, followed by a unique direct-to-consumer microbiome test kit. By 2022, she introduced HelloBiome, a B2B AI platform utilizing microbiome data for personal care innovation, clinical research, and personalization.