After 12 years holding different positions within Kaneka's affiliate company AB-Biotics, S.A. (Barcelona), Jordi is responsible for strategic account management, collaboration in the product development processes and technically supports sales, marketing, and educational needs. He has been responsible for the launch of over 250 probiotic products in more than 90 markets worldwide. He holds an MSc in Biotechnology in Universitat Autònoma de Barcelona a BSc in Economics in Universitat Pompeu Fabra and management diploma by IESE Business School.